Our Story
Our Story: The Realignment That Built Battles Insights
For years, leaders talked about “culture” as if it were branding—something to design, not something to live.
They rebranded businesses every 3 to 5 years, hoping a new mission statement would fix what was broken. But surface changes don’t rebuild trust. And as someone who saw those cracks from the inside and lived them at home, I knew the problem ran deeper.
That pattern wasn’t just professional. It was personal.
I founded Battles Insights to help leaders see what they couldn’t fix with metrics alone. What started as a mission to align strategy and values quickly became something deeper: a guide for navigating the invisible toll leadership takes on our relationships.
Together with my husband Jake, we developed the Navigator & Anchor framework. Because we lived it. I was the Navigator—driving forward, chasing solutions. He was the Anchor—holding it all together, often silently.
What we realized is that too many partnerships operate in this quiet imbalance, where one isolates behind ambition and the other drowns in unseen responsibilities.
The framework doesn’t just identify these roles. It gives them language, respect, and direction.
At Battles Insights, we work with high-performing leaders and their partners to repair the breakdowns that success alone can’t solve.
Our 3-Phase Copilot Methodology blends strategic insight with emotional recalibration and sustainable role clarity.
Because leadership shouldn’t cost you connection—and partnership shouldn’t mean invisibility.
For years, leaders talked about “culture” as if it were branding—something to design, not something to live.
They referred to employee sentiment as “culture,” using the term as a shield to avoid addressing the underlying issues.
Amber recognized that these executives, despite their intelligence and success, were resistant to true change. They did not see the need for personal transformation, believing their achievements exempted them from self-improvement. This stagnation led to a troubling cycle: companies were forced to rebrand every 3-5 years as employees became disillusioned with the insincerity of supposed changes and the unreliable nature of their leaders.
Seeing the profound need for authentic transformation in the upper echelons of leadership, Amber founded Battles Insights. Her mission was clear: to help CEOs and executives embody the change they wanted to see within their organizations. Amber understood that sustainable success begins at the top. By guiding leaders through a process of genuine personal and professional rebranding, Battles Insights empowers them to create lasting, positive impacts on their companies.
At Battles Insights, we believe that real change is not just a business strategy but a deeply personal journey. Our methodology, the 3-Phase Copilot Methodology, is designed to integrate strategic partnerships, redefine executive presence, and provide insights for continuous rebranding. We transform leaders so they can transform their businesses, fostering environments where both leaders and employees thrive.
Amber Frazier Finkelstein’s dedication to fostering genuine change has made Battles Insights a beacon for executives seeking to break free from the cycle of superficial rebranding. We are committed to helping leaders realize their full potential, ensuring that their organizations are built on a foundation of authenticity, trust, and sustained success.
Join us at Battles Insights and become part of a movement where true leadership transformation leads to extraordinary business achievements.
